{"id":3508,"date":"2022-07-08T19:39:32","date_gmt":"2022-07-08T19:39:32","guid":{"rendered":"http:\/\/kevinbk.com\/?p=3508"},"modified":"2023-09-28T09:55:09","modified_gmt":"2023-09-28T09:55:09","slug":"google-analytics","status":"publish","type":"post","link":"https:\/\/kevinbk.com\/en\/google-analytics\/","title":{"rendered":"Google Analytics: Learn about the changes coming to the platform over the next year"},"content":{"rendered":"

O Google Analytics<\/strong> is the main tool to help people who work and constantly use digital marketing, being specialized to help measure not only user engagement, but also the quality of the content being produced.<\/p>\n\n\n\n

However, some changes are coming, and even those who have been using the tool for some time need to adapt to them to be able to continue producing content and ensuring their presence and reach on the internet through digital marketing.<\/p>\n\n\n\n

Therefore, today's text will address the changes that will come to the platform, exploring what has changed, how Google Analytics works, what are the advantages of using it and why your brand should continue to invest in it.<\/p>\n\n\n\n

Regardless of whether your brand's focus is on business automation software development<\/strong><\/a> <\/strong>or in sales of industrial services, using Google Analytics is essential for the growth of any company, especially if it is just starting out.<\/p>\n\n\n\n

However, even though it is widely used, the current service will be deactivated after more than 10 years in use, making room for a new update that will come in 2023. This has generated a lot of comments on the internet and we are here precisely to show you what these changes will be. .<\/p>\n\n\n\n

Of course, a lot depends on personal tastes and even attachment to the tool, but a large number of the features were late and receiving repairs and patches <\/em>update, harming even a commercial video producer<\/strong><\/a>.<\/p>\n\n\n\n

Not to mention that when a company or person consumes a service that doesn't satisfy their needs, they start looking for others that do better, causing Google itself to lose some customers with the situation.<\/p>\n\n\n\n

With that in mind, it becomes easier to understand why such an update was necessary and why to create a new tool, successor to the previous one.<\/p>\n\n\n\n

It should also be mentioned that, being the flagship in quality maintenance, data management and analysis, it is necessary to be attentive to the job market.<\/p>\n\n\n\n

So use you to manage data from the promotional mobile<\/strong><\/a> or for your logistics company, the following topic will better contextualize how Google Analytics works and what are the changes that will occur for the year 2023. Check it out.<\/p>\n\n\n\n

Understanding Google Analytics<\/h2>\n\n\n\n

First, it is necessary to understand that the tool currently used is GA3, which is commonly known as Universal Analytics, also having a second version, which is GA4. Also remembering that GA is the abbreviation of the term Google Analytics.<\/p>\n\n\n\n

Both tools are widely used, with the first being launched in 2012 and the second in 2020. <\/p>\n\n\n\n

Professionals use them to improve their SEO rankings and ensure the effectiveness of some demands, as well as better understand the behavior of their users.<\/p>\n\n\n\n

Therefore, from companies that work with calibration of measuring equipment<\/strong><\/a> or simply with digital sales, they will all have to migrate to GA4, abandoning Universal Analytics.<\/p>\n\n\n\n

Some of the features that will change along and have been improved and redesigned are:<\/p>\n\n\n\n