{"id":3287,"date":"2022-06-13T15:25:23","date_gmt":"2022-06-13T15:25:23","guid":{"rendered":"http:\/\/kevinbk.com\/\/?p=3287"},"modified":"2023-09-28T09:54:23","modified_gmt":"2023-09-28T09:54:23","slug":"erros-medicos","status":"publish","type":"post","link":"https:\/\/kevinbk.com\/en\/medical-errors\/","title":{"rendered":"10 mistakes doctors should avoid on Instagram\u00a0"},"content":{"rendered":"

To be doctor<\/strong> in Brazil is a task dreamed of by many and a duty that few are able to carry out with primacy until the end. The truth is that the gift of guaranteeing people's lives for as long as possible is conquered after many years of dedication and continuous studies.<\/p>\n\n\n\n

These professionals are not always valued, so many end up going into the world of entrepreneurship and creating their own clinics to provide more accurate and personal care to each of their patients.<\/p>\n\n\n\n

This is a reality present today, which generates a lot of competition. The best way to deal with it is to have a good marketing plan. And medical marketing is experiencing the fastest growth ever.<\/p>\n\n\n\n

It is increasingly common to see doctors on the most varied social networks present today. Some more famous than others, but it is quite likely that you have met a doctor and consulted their value because of the posts on social media.<\/p>\n\n\n\n

The advent of the pandemic brought hundreds of doctors to the spotlight with different types of treatments and explanations about the most varied problems, as people could no longer leave their homes to attend appointments.<\/p>\n\n\n\n

This made it necessary for this type of professional to know not only about the health area, but also about technology, because now they need it to disseminate their content. These doctors even needed to learn about the concept of firmware update<\/strong> to keep everything in order.<\/p>\n\n\n\n

This is the greatest possible example of marketing we could give. A patient's need that is linked to different types of doubts that are resolved and answered by a certified professional with the freedom to act and speak the way they want.<\/p>\n\n\n\n

That made the medical equipment sales<\/strong><\/a> explode on social networks, as well as online consultations and treatments and other means that different doctors can enjoy thanks to the strength of social networks in this century.<\/p>\n\n\n\n

Be careful, not everyone can <\/h2>\n\n\n\n

Although there is a high demand from people interested in the work of these professionals, we can say that, at least in the first moments, dealing with social networks is a hitherto unknown area.<\/p>\n\n\n\n

If the professional then wants to be known or to increase the number of patients in his clinic using social networks, it is necessary to use strategies for this. As much as we are talking about health, it is still a product to be consumed.<\/p>\n\n\n\n

As there is a product to be marketed and an image to be preserved, trained marketing professionals are needed to guide the best ways to make this successful case work.<\/p>\n\n\n\n

a disposable apron<\/strong><\/a>, after being used, it must be thrown away, as it has already fulfilled its duty of existence.<\/p>\n\n\n\n

But the image of the doctor is something that a person carries for a lifetime, so while acting correctly on social media can be amazing, it also has the chance to be disastrous.<\/p>\n\n\n\n

With that in mind, we\u2019ve separated 10 mistakes selected exclusively by professionals specialized in dealing with medical marketing so you don\u2019t make them on Instagram. What is right we will talk about another time, but focus on what you shouldn't do now.<\/p>\n\n\n\n

1- Not having a professional profile <\/h2>\n\n\n\n

Having a professional profile is the first step for all doctors who want to be featured on Instagram, as they guarantee various data and benefits that ordinary accounts are not able to offer.<\/p>\n\n\n\n

It's like having a list of hospital supplies<\/strong><\/a> <\/strong>at your disposal and simply ignore them during the surgery. The risk of putting the patient at risk is enormous. Therefore, create a professional page already guaranteeing the benefits and exclusivity that it offers.<\/p>\n\n\n\n

2- Not having a strategic plan<\/h2>\n\n\n\n

There are thousands of medical pages around the world, so if you want your practice or your name recognized, you need to be different from the rest. And to be different, it will be necessary to adopt a strategic marketing plan.<\/p>\n\n\n\n

They are usually made by social media<\/em>, but you can mount them if you do the following steps:<\/p>\n\n\n\n