{"id":3229,"date":"2022-05-06T09:19:00","date_gmt":"2022-05-06T09:19:00","guid":{"rendered":"http:\/\/kevinbk.com\/\/?p=3229"},"modified":"2023-09-28T09:54:20","modified_gmt":"2023-09-28T09:54:20","slug":"metricas-mensuracao-dados","status":"publish","type":"post","link":"https:\/\/kevinbk.com\/en\/metrics-measurement-data\/","title":{"rendered":"Metrics: learn how to measure the data of your digital marketing strategy"},"content":{"rendered":"

Any company that wants to expand in the digital market needs to stipulate its objectives, metrics<\/strong> and how you will reach them, after all, only with good planning strategies will be well targeted and will bring good results.<\/p>\n\n\n\n

Especially in e-commerce where the internet has such a volatile and dynamic audience, it is necessary that companies are always aware of any changes that may happen to both their audience and the market itself.<\/p>\n\n\n\n

But before that, it is necessary to understand very well the concept of metrics and why they are so necessary in your business, being so efficient in digital marketing, regardless of whether the company's focus is hydraulic terminals<\/strong> or sale of services.<\/p>\n\n\n\n

Therefore, today's text will address the whole concept of metrics, how they work, what are their features, the difference between them and KPIs (Key Performance Indicator), as well as benefits and advantages that can be enjoyed in the investment.<\/p>\n\n\n\n

Attracting leads, showing the value of your work and being able to convert them into loyal customers to the business is the goal of every company, after all, it is through purchases and engagement that it expands more and more and shows its value to the internet. .<\/p>\n\n\n\n

Not only that, but even the sale of a pallet truck<\/strong><\/a> there are strategies behind it, seeking a certain number of sales, engagement, shares and reach, all these metrics that take the company further and help to measure the various values that involve the business.<\/p>\n\n\n\n

In a simple and very direct way, we can understand as metrics the quantitative measures that are used to analyze the performance of a process. And, as a company has several of them, it is necessary that such measures are well applied.<\/p>\n\n\n\n

Therefore, calculating the number of sales throughout the month of a <\/strong>trading system<\/strong><\/a> X, or the number of people who continue to invest in the company's flagship, such as personalized t-shirts, are just some of the metrics used by different types of business and the market itself.<\/p>\n\n\n\n

In other words, metrics are excellent ways to make decisions in your business, influencing whether a campaign or strategy is viable or not, serving as a kind of compass, always showing you which way to go at the moment.<\/p>\n\n\n\n

Therefore, the following topics will cover a series of metrics and better explanations of how to use them efficiently in your business, which can be logistics or even a IT consulting<\/strong>. Without further ado, check it out.<\/p>\n\n\n\n

Exploring the concept of metrics<\/h2>\n\n\n\n

The first step is to understand how these metrics are important in your business, something that was already given a little introduction at the beginning of this article. They are the basis of any decision of your company and this affects all your planning.<\/p>\n\n\n\n

This means that, if a metric is measured and calculated wrongly, all other processes of your company, even a promotional campaign, will be biased, making the brand understand that it is profitable or not very viable, taking an attitude wrong.<\/p>\n\n\n\n

This can affect from environmental consulting company<\/strong> even large software developers. However, just as important is knowing how to differentiate the metrics from the well-known KPIs, which are the well-known Key Performance Indicators.<\/p>\n\n\n\n

Metrics are nothing more than relevant information about a certain action that the company has taken, while KPIs are the results of a certain action. That is, one is continuity, a sequence of the previous one.<\/p>\n\n\n\n

But to calculate such metrics, you need data measurement tools that help you work with so much information about your software development company<\/strong><\/a>, after all, technology has evolved and should be used in favor of your organization.<\/p>\n\n\n\n

Therefore, some of the most used measurement tools on the market today are:<\/p>\n\n\n\n