{"id":3121,"date":"2022-01-28T20:34:07","date_gmt":"2022-01-28T20:34:07","guid":{"rendered":"http:\/\/kevinbk.com\/\/?p=3121"},"modified":"2023-09-28T09:54:09","modified_gmt":"2023-09-28T09:54:09","slug":"black-hat-seo","status":"publish","type":"post","link":"https:\/\/kevinbk.com\/en\/black-hat-seo\/","title":{"rendered":"Learn how to avoid Black Hat SEO and correctly optimize content"},"content":{"rendered":"

Many people are not familiar with the concept of black hat<\/strong> SEO, which is a series of unethical techniques whose main objective is to circumvent search engine algorithms to achieve better positioning.<\/p>\n\n\n\n

However, it is very important to point out that this can cause problems with a independent audit<\/strong><\/a> within the page, mainly because it goes against several rules, in addition, of course, to many other situations.<\/p>\n\n\n\n

So, while these actions tend to have a quick response, they can also harm the company and diminish its authority and credibility in the market, and therefore should be avoided at all costs.<\/p>\n\n\n\n

Furthermore, the world is undergoing a process of digital transformation, in which a series of technological advances have changed the way people do day-to-day activities, which includes commerce and business credit<\/strong><\/a>.<\/p>\n\n\n\n

Due to this approach to the digital world, most companies had to migrate to the internet and begin to better understand this active universe of possibilities. After all, these actions can have a strong impact on sales.<\/p>\n\n\n\n

However, on the internet things work differently, which includes marketing, which had to adapt and understand this new business model and how attract new customers<\/a> for consumption.<\/p>\n\n\n\n

At that moment, the search engines enter, platforms in which the user can type in keywords related to a problem or need, and will find reasonably quick answers from technical translation<\/strong> or any other topic.<\/p>\n\n\n\n

To get these answers, search engines use algorithms, which scan their databases to find sites that relate to what is being searched for by the customer.<\/p>\n\n\n\n

These platforms then create lists to present the results to the user, usually in order of relevance. He usually finds what he needs in the first few links, which is why there is so much interest in being in this position.<\/p>\n\n\n\n

Methods to always be in the top positions<\/h2>\n\n\n\n

Achieving this position is not an easy task, since the search sites themselves do not present all the elements that the algorithms search for. This is largely due to the abuses carried out at the beginning of this type of transaction.<\/p>\n\n\n\n

Some malicious companies understood how algorithms work and were looking for ways to circumvent this type of system, creating a direct impact on their pages, but often without the quality necessary for the consumer to enjoy.<\/p>\n\n\n\n

The best way to work with search engines is through SEO. The acronym, which means Search Engine Optimization<\/em>, or Search Engine Optimization, represents a series of actions that can help the website structured network cabling<\/strong><\/a>, for example, to grow within these platforms.<\/p>\n\n\n\n

However, not all techniques are considered ethical, so it is important to know not only what you can and should use for the company's growth, but also to identify the actions that should always be avoided.<\/p>\n\n\n\n

In a parallel to the movies western<\/em> classics, the SEO subdivision follows the line White Hat, Gray Hat and Black Hat<\/em>, a reference to the fact that in these films, the good guys always wore white hats, the villains wore black hats, and the antiheroes or dubious characters wore gray hats.<\/p>\n\n\n\n

White Hat SEO represents all ethically correct actions. These are activities that can help improve your company's concept, optimize your results and achieve much greater authority for your business. tax consultancy<\/strong>, for example.<\/p>\n\n\n\n

One of the points to think about in this case, and what makes many people look for other formats, is that they are medium to long-term actions, where a certain base work is needed to start to obtain effective results, for example. :<\/p>\n\n\n\n