{"id":3121,"date":"2022-01-28T20:34:07","date_gmt":"2022-01-28T20:34:07","guid":{"rendered":"http:\/\/kevinbk.com\/\/?p=3121"},"modified":"2023-09-28T09:54:09","modified_gmt":"2023-09-28T09:54:09","slug":"black-hat-seo","status":"publish","type":"post","link":"https:\/\/kevinbk.com\/en\/black-hat-seo\/","title":{"rendered":"Learn how to avoid Black Hat SEO and correctly optimize content"},"content":{"rendered":"
Many people are not familiar with the concept of black hat<\/strong> SEO, which is a series of unethical techniques whose main objective is to circumvent search engine algorithms to achieve better positioning.<\/p>\n\n\n\n However, it is very important to point out that this can cause problems with a independent audit<\/strong><\/a> within the page, mainly because it goes against several rules, in addition, of course, to many other situations.<\/p>\n\n\n\n So, while these actions tend to have a quick response, they can also harm the company and diminish its authority and credibility in the market, and therefore should be avoided at all costs.<\/p>\n\n\n\n Furthermore, the world is undergoing a process of digital transformation, in which a series of technological advances have changed the way people do day-to-day activities, which includes commerce and business credit<\/strong><\/a>.<\/p>\n\n\n\n Due to this approach to the digital world, most companies had to migrate to the internet and begin to better understand this active universe of possibilities. After all, these actions can have a strong impact on sales.<\/p>\n\n\n\n However, on the internet things work differently, which includes marketing, which had to adapt and understand this new business model and how attract new customers<\/a> for consumption.<\/p>\n\n\n\n At that moment, the search engines enter, platforms in which the user can type in keywords related to a problem or need, and will find reasonably quick answers from technical translation<\/strong> or any other topic.<\/p>\n\n\n\n To get these answers, search engines use algorithms, which scan their databases to find sites that relate to what is being searched for by the customer.<\/p>\n\n\n\n These platforms then create lists to present the results to the user, usually in order of relevance. He usually finds what he needs in the first few links, which is why there is so much interest in being in this position.<\/p>\n\n\n\n Achieving this position is not an easy task, since the search sites themselves do not present all the elements that the algorithms search for. This is largely due to the abuses carried out at the beginning of this type of transaction.<\/p>\n\n\n\n Some malicious companies understood how algorithms work and were looking for ways to circumvent this type of system, creating a direct impact on their pages, but often without the quality necessary for the consumer to enjoy.<\/p>\n\n\n\n The best way to work with search engines is through SEO. The acronym, which means Search Engine Optimization<\/em>, or Search Engine Optimization, represents a series of actions that can help the website structured network cabling<\/strong><\/a>, for example, to grow within these platforms.<\/p>\n\n\n\n However, not all techniques are considered ethical, so it is important to know not only what you can and should use for the company's growth, but also to identify the actions that should always be avoided.<\/p>\n\n\n\n In a parallel to the movies western<\/em> classics, the SEO subdivision follows the line White Hat, Gray Hat and Black Hat<\/em>, a reference to the fact that in these films, the good guys always wore white hats, the villains wore black hats, and the antiheroes or dubious characters wore gray hats.<\/p>\n\n\n\n White Hat SEO represents all ethically correct actions. These are activities that can help improve your company's concept, optimize your results and achieve much greater authority for your business. tax consultancy<\/strong>, for example.<\/p>\n\n\n\n One of the points to think about in this case, and what makes many people look for other formats, is that they are medium to long-term actions, where a certain base work is needed to start to obtain effective results, for example. :<\/p>\n\n\n\n Gray Hat SEO is on a dubious line. These are not unethical actions per se, but they are questionable. Although they pose less risk to the company's credibility, this can change quickly, so it's important to avoid them.<\/p>\n\n\n\n Black Hat is one of the biggest problems in terms of SEO today. These are techniques whose objective is to achieve a high position quickly and effortlessly, regardless of the cost.<\/p>\n\n\n\n These actions often go beyond the questionable and even become dangerous for the company, as they deal with harmful elements in the market as a whole.<\/p>\n\n\n\n In order for you to be able to avoid this type of activity on your website, <\/strong>fiscal printers<\/strong>, and always be aware when carrying out your SEO actions, it is necessary to know some of the main techniques and how they can harm the company as a whole.<\/p>\n\n\n\n This type of action seeks a greater understanding of its capabilities, and of how these long-term techniques can be harmful to the company's image, both with the public and in search engines.<\/p>\n\n\n\n This is because it is even possible to suffer a ban from these platforms for the thoughtless action with this type of resource, which makes it very important to know and avoid these strategies as much as possible.<\/p>\n\n\n\n Cloaking was one of the first black hat SEO actions, and the term means \u201cdisguise\u201d in English. It is about creating a \u201cdisguised\u201d page within the website page, created to confuse the algorithms.<\/p>\n\n\n\n On the first page, for the search engine, all the work is carried out with quality. The page is optimized, has all the references and keywords possible to achieve a good positioning.<\/p>\n\n\n\n On the second page, which is where the user arrives after clicking, the page has a much inferior experience, usually with advertisements and poorly elaborated content, since there is no concern in working with this type of activity.<\/p>\n\n\n\n These pages are created to deceive both users and algorithms. It is a page whose only function is to rank well in the search engines and be found more easily.<\/p>\n\n\n\nMethods to always be in the top positions<\/h2>\n\n\n\n
Top Black Hat SEO Techniques<\/h2>\n\n\n\n
Cloaking<\/h3>\n\n\n\n
doorway pages<\/h3>\n\n\n\n