{"id":3108,"date":"2021-12-19T19:21:26","date_gmt":"2021-12-19T19:21:26","guid":{"rendered":"http:\/\/kevinbk.com\/\/?p=3108"},"modified":"2023-09-28T09:54:06","modified_gmt":"2023-09-28T09:54:06","slug":"vendas-natal","status":"publish","type":"post","link":"https:\/\/kevinbk.com\/en\/christmas-sales\/","title":{"rendered":"10 Digital Marketing Tips to Boost Christmas Sales"},"content":{"rendered":"

O Christmas<\/strong> is one of the most important commemorative dates for society, which has an appreciation for these festivities to gather their friends and family, even those far away, who use this event to gather annually.<\/p>\n\n\n\n

And if for the general public there is an importance on top of this Christmas festivity, the same thing happens with the market, which uses this date as a commercial opportunity to increase the number of sales, given the public demand for such services.<\/p>\n\n\n\n

After all, the activity of exchanging gifts ends up feeding the most diverse types of enterprises, which use the Christmas period as an opportunity to even put new products on the market, given the greater demand from the public during this period.<\/p>\n\n\n\n

Not to mention the services that work together with the sale of products at that time, such as a department store that organizes a sector of parts for christmas decoration for store<\/strong><\/a>.<\/p>\n\n\n\n

Or even what happens in supermarkets that start offering specific products for this end-of-the-year celebration, such as Panettone, dried fruit, among other foods that are usually present in the traditional Christmas dinner.<\/p>\n\n\n\n

There is a preparation of the market for this annual event, with the organization of campaigns made even in advance, so that in the period close to the date these stores are prepared to work with the Christmas atmosphere in their business.<\/p>\n\n\n\n

Because just as there is an increase in the number of sales, there is also a growth associated with the responsibilities of this business, requiring a company to personalized corporate gifts<\/strong><\/a> get ready for the season.<\/p>\n\n\n\n

Because when there is a greater demand from its public, it becomes necessary to prepare the activities of this company to meet the expectations of its customers. Something that goes beyond the traditional market, also going through virtual stores.<\/p>\n\n\n\n

Digital marketing during Christmas<\/h2>\n\n\n\n

It is not only physical stores that see an increase in their income during the Christmas festivities, as the digital market increasingly relies on the perception of their customers, who feel comfortable with this type of purchase.<\/p>\n\n\n\n

Even more so in current times where even the traditional secret friend to be held in the workplace can occur virtually, through websites that work with this type of draw.<\/p>\n\n\n\n

A reality that even facilitates the act of looking for a gift, either for yourself or for others, using applications or digital systems that can help you find the best product at the lowest price.<\/p>\n\n\n\n

And for your business to take the best possible advantage of this commercial-based event, you must also prepare your virtual store for the greater number of purchases that may occur towards the end of the year.<\/p>\n\n\n\n

As when buying a larger stock of corrugated box<\/strong><\/a>. Material to be used in packaging the products that will be delivered to your customers, preferably arriving before Christmas, when it comes to a gift.<\/p>\n\n\n\n

Along with that, there are special practices that can boost your sales volume during the Christmas season, especially when it comes to a digitally sourced business, which operates with a different reality than the traditional physical market.<\/p>\n\n\n\n

10 ways to increase your sales at Christmas<\/h2>\n\n\n\n

Whether in the face-to-face or virtual market, the proximity of Natal means that those responsible for these projects need to adapt to their commercial activities, in order to take advantage of the commercial opportunities that arise at that time.<\/p>\n\n\n\n

Thus, existing ways to boost your sales number during this Christmas period, you just need to keep an eye on a set of probabilities that can result in an increase in the commercial results of that company.<\/p>\n\n\n\n

  1. Work with landing pages<\/li><\/ol>\n\n\n\n

    Landing pages, pages that appear when a user accesses a sales site, can be of great importance for this enterprise to be able to boost its number of sales within its platform.<\/p>\n\n\n\n

    Offering discounts or highlighting the qualities of a specific product to the public that has just entered a website, thus strengthening the purchase possibility of this user, especially when it comes to a product limited to that time.<\/p>\n\n\n\n

    1. Customized email marketing<\/li><\/ol>\n\n\n\n

      The e-mail trigger is a way for virtual stores to better connect with their customers, using their contact base to create a list of customized e-mails, offering products that best fit a specific audience profile.<\/p>\n\n\n\n

      For a user who has searched for custom company notebook<\/strong><\/a> <\/strong>on the internet, receive e-mails aimed at this type of product, using the Christmas season to highlight a line of blocks with special decoration for the end of the year.<\/p>\n\n\n\n

      1. Provide pages with offers<\/li><\/ol>\n\n\n\n

        Another way to grab a user's attention during a specific sales period is through a special Christmas deals page within your sales website. Thus ensuring a greater possibility of purchase by visitors.<\/p>\n\n\n\n

        Taking advantage of a product of special value to even increase the amount of purchases to be made by this customer, who uses this page of offers with a movement of entry on a website, in order to expand their number of purchases.<\/p>\n\n\n\n

        1. Perform actions on social media<\/li><\/ol>\n\n\n\n

          It is important to remember that during the Christmas period, shoppers are usually very busy with their tasks, which range from organizing the supper to buying gifts for their colleagues and family.<\/p>\n\n\n\n

          In view of this lack of time, it is necessary for companies to work with specific actions in their digital channels, to gain the attention of users during this Christmas period, whether with actions connected to the date or not.<\/p>\n\n\n\n

          As a security company, which may disclose a access control system<\/strong><\/a> that is part of your product collection, you can even use the commercial period in question to offer some kind of promotional discount, for example.<\/p>\n\n\n\n

          1. Bet on paid media<\/li><\/ol>\n\n\n\n

            As important as it is to work with social networks, there is a great dispute on these platforms for the user's attention, causing publications to take a long time to reach their target audience in an organic way.<\/p>\n\n\n\n

            It is recommended to work with paid ads, which improve the way your company is found on the internet, especially when it works with a specific campaign for Christmas.<\/p>\n\n\n\n

            The most suitable platforms in this regard are:<\/p>\n\n\n\n