{"id":2946,"date":"2021-09-10T00:40:17","date_gmt":"2021-09-10T00:40:17","guid":{"rendered":"http:\/\/kevinbk.com\/\/?p=2946"},"modified":"2021-09-10T00:40:17","modified_gmt":"2021-09-10T00:40:17","slug":"microsoft-advertising-bing-ads","status":"publish","type":"post","link":"https:\/\/kevinbk.com\/en\/microsoft-advertising-bing-ads\/","title":{"rendered":"Meet Microsoft Advertising (Bing Ads)"},"content":{"rendered":"<p><em>meet the <\/em><strong><em>Microsoft Advertising (Bing Ads)<\/em><\/strong><em>, another good paid traffic option!<\/em><\/p>\n\n\n\n<p>Without a doubt one of the main ways to bring results to your online business faster is with <a href=\"https:\/\/kevinbk.com\/en\/paid-traffic-know-the-benefits-and-how-to-perform-this-strategy\/\">paid traffic<\/a>.<\/p>\n\n\n\n<p>There are dozens of sources, the best known being Facebook ads, Google Ads (formerly Adwords), Taboola, among others.<\/p>\n\n\n\n<p>Although they are good options, competition is very fierce <a href=\"https:\/\/kevinbk.com\/en\/paid-traffic-and-affiliate-market-victor-beires\/\">for those starting<\/a>.<\/p>\n\n\n\n<p>Thinking about it, wouldn&#039;t it be nice to have a good alternative similar to Google Ads?<\/p>\n\n\n\n<p>Know that it has been around for a long time in Brazil and is popularly known as Bing ads, but currently it has the name of Microsoft Advertising.<\/p>\n\n\n\n<p>For those who still don&#039;t know, I&#039;m going to make a brief presentation of this platform below.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-background\" style=\"background-color:#008575\">The purpose of this article is to present the platform for those who do not know it, with its main features.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is Microsoft Advertising (Bing ads)?<\/h2>\n\n\n\n<p>THE <a href=\"http:\/\/kevinbk.com\/en\/linkdomestika\/\" rel=\"noreferrer noopener\" target=\"_blank\">Microsoft Advertising<\/a> is a pay-per-click (PPC) advertising platform generated on your ads, Bing search results and partners.<\/p>\n\n\n\n<p>The Dashboard from where you will manage your campaigns is similar to Google Ads as you can see in the image below:<\/p>\n\n\n\n<div class=\"wp-block-image\" data-no-translation=\"\" data-no-auto-translation=\"\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"351\" src=\"https:\/\/i0.wp.com\/kevinbk.com\/\/wp-content\/uploads\/2021\/09\/painel-microsoft-advertising-bing-ads.jpg?resize=900%2C351\" alt=\"Microsoft Advertising (Bing ads)\" class=\"wp-image-2947\" title=\"\" srcset=\"https:\/\/i0.wp.com\/kevinbk.com\/wp-content\/uploads\/2021\/09\/painel-microsoft-advertising-bing-ads.jpg?w=900&amp;ssl=1 900w, https:\/\/i0.wp.com\/kevinbk.com\/wp-content\/uploads\/2021\/09\/painel-microsoft-advertising-bing-ads.jpg?resize=768%2C300&amp;ssl=1 768w, https:\/\/i0.wp.com\/kevinbk.com\/wp-content\/uploads\/2021\/09\/painel-microsoft-advertising-bing-ads.jpg?resize=18%2C7&amp;ssl=1 18w, https:\/\/i0.wp.com\/kevinbk.com\/wp-content\/uploads\/2021\/09\/painel-microsoft-advertising-bing-ads.jpg?resize=150%2C59&amp;ssl=1 150w\" sizes=\"(max-width: 900px) 100vw, 900px\" data-recalc-dims=\"1\" data-no-translation=\"\" data-no-auto-translation=\"\" \/><figcaption>Microsoft Advertising (Bing ads)<\/figcaption><\/figure><\/div>\n\n\n\n<p>In general, you can learn to use the options in a few minutes if you already have experience in other similar platforms.<\/p>\n\n\n\n<p>Although Google is the most used search engine on the planet, we can&#039;t rule out Bing, <a href=\"http:\/\/kevinbk.com\/en\/linkdomestika\/\" rel=\"noreferrer noopener\" target=\"_blank\">see just some numbers in Brazil<\/a>:<\/p>\n\n\n\n<ul><li>128 Million PC Searches Monthly<\/li><li>10 million unique PC users<\/li><li>It has 10% of the PC search market<\/li><li>62% of people <a href=\"https:\/\/kevinbk.com\/en\/worth-making-a-virtual-shop-online\/\" rel=\"noreferrer noopener\">search for products online<\/a> and 46% use to discover new brands<\/li><li>Clicks can be <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2015\/02\/25\/bings-ads-vs-google-adwords\" rel=\"noreferrer noopener\" target=\"_blank\">33.5% cheaper<\/a> than on Google Ads (CPC).<\/li><\/ul>\n\n\n\n<p>In addition to the numbers above, we must remember that your ads will not only appear in Bing results, but also on Yahoo! and MSN.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ad Types in Microsoft Advertising<\/h2>\n\n\n\n<p>Some types of existing ads are standard on paid ad platforms. At Microsoft Advertising we have:<\/p>\n\n\n\n<p><strong>Expanded text<\/strong><\/p>\n\n\n\n<p>This is the platform standard being that basic ad that offers the option of having 3 titles and 2 descriptions.<\/p>\n\n\n\n<p><strong>dynamic search<\/strong><\/p>\n\n\n\n<p>Being able to place up to 15 titles and 4 descriptions, combinations that bring more results will be generated, automatically optimizing your ad.\u00a0<\/p>\n\n\n\n<p><strong>Application Installation<\/strong><\/p>\n\n\n\n<p>Boost your app downloads for those who search related to yours <a href=\"https:\/\/kevinbk.com\/en\/know-how-voice-search-works-and-how-to-optimize-answers\/\">app on smartphone and tablets<\/a>, with download button.<\/p>\n\n\n\n<p><strong>Multimedia<\/strong><\/p>\n\n\n\n<p>A recent innovation in Brazil offers the ability to place large images in your ads that will appear in Bing and partners results.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eac6c6\"><em>Remembering that you can also import your campaigns that are in your Google Ads account.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">creating ads<\/h3>\n\n\n\n<p>Whether you&#039;re a beginner or not, on paid ad platforms, you won&#039;t have much trouble creating your first campaign. THE <a href=\"http:\/\/kevinbk.com\/en\/linkdomestika\/\" rel=\"noreferrer noopener\" target=\"_blank\">company itself explains how<\/a>, but if you want to see a step-by-step video, just below we have one for those who are affiliated.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Microsoft Advertising\/Bing Ads for Affiliates<\/h2>\n\n\n\n<p>Hundreds of people daily search more about this alternative to Google Ads for whom <a href=\"https:\/\/kevinbk.com\/en\/5-mistakes-to-not-commit-at-the-affiliate-market\/\">work as an affiliate<\/a>.<\/p>\n\n\n\n<p>Even with few searches your target audience can be on Bing and you need to have a campaign running and have one more source of traffic to sell as an affiliate.<\/p>\n\n\n\n<p>In the video below you can see the step by step for <strong>create your first affiliate campaign<\/strong>:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"\ud83d\udd30 Microsoft Ads for Affiliates: How to Advertise on Bing and Yahoo Ads (Create a Powerful Ad)\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/Hkw8ptlVBUs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Hotmart&#039;s own platform also has a tutorial for you to create your own. <a href=\"http:\/\/kevinbk.com\/en\/linkdomestika\/\" rel=\"noreferrer noopener\" target=\"_blank\">UET tag and Conversion Target within your account<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Coupon for Microsoft Advertising (Bing Ads)<\/h2>\n\n\n\n<p>The company doesn&#039;t give many details on how to purchase a coupon, but like others, you <a href=\"http:\/\/kevinbk.com\/en\/linkdomestika\/\" rel=\"noreferrer noopener\" target=\"_blank\">need to invest some money first<\/a> on the platform and add a payment method as well.<\/p>\n\n\n\n<p><em>We can <a href=\"https:\/\/cartaoprepago.net\/paypal-aceita-cartao-pre-pago\/\" rel=\"noreferrer noopener\" target=\"_blank\">use a prepaid card<\/a> as the main form of payment or using the bank slip.<\/em><\/p>\n\n\n\n<p>From my recent experience, if you have a website and <a href=\"https:\/\/www.bing.com\/webmasters\/about\" rel=\"noreferrer noopener\" target=\"_blank\">recently added on Bing Webmaster Tools<\/a> it may happen that you receive a coupon in your registered email.<\/p>\n\n\n\n<p>As with Google Ads, after creating your account and leaving it idle for a few days it is very likely (<em>not sure<\/em>) who also receive an email with a code <strong>coupon for R$150.00<\/strong> to create your first campaign.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Is it worth advertising on Microsoft Advertising?<\/h2>\n\n\n\n<p>It&#039;s very worthwhile, just like any source of paid traffic you need to evaluate and measure if it pays off for you, if it brings a positive return (ROI).<\/p>\n\n\n\n<p>Watch the video below from Gianini also telling you if it&#039;s worth advertising on Bing ads (Microsoft Advertising):<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"IS IT WORTH ADVERTISING ON BING ADS?\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/XoeC4zQlxds?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>I hope I helped you by presenting one more source of traffic for you to do your tests, either with your company or as an affiliate.<\/p>\n\n\n\n<p>Got any questions? Leave a comment and don&#039;t forget to access the <a href=\"http:\/\/kevinbk.com\/en\/linkdomestika\/\" rel=\"noreferrer noopener\" target=\"_blank\">official FAQ<\/a> from Microsoft Advertising and do your research.<\/p>","protected":false},"excerpt":{"rendered":"<p>Meet Microsoft Advertising (Bing Ads), another good paid traffic option! Undoubtedly one of the main ways of<\/p>","protected":false},"author":2,"featured_media":2949,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,11],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/kevinbk.com\/wp-content\/uploads\/2021\/09\/SEM-com-o-Microsoft-Advertising-Microsoft-Advertising.jpg","_links":{"self":[{"href":"https:\/\/kevinbk.com\/en\/wp-json\/wp\/v2\/posts\/2946"}],"collection":[{"href":"https:\/\/kevinbk.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kevinbk.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kevinbk.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kevinbk.com\/en\/wp-json\/wp\/v2\/comments?post=2946"}],"version-history":[{"count":0,"href":"https:\/\/kevinbk.com\/en\/wp-json\/wp\/v2\/posts\/2946\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kevinbk.com\/en\/wp-json\/wp\/v2\/media\/2949"}],"wp:attachment":[{"href":"https:\/\/kevinbk.com\/en\/wp-json\/wp\/v2\/media?parent=2946"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kevinbk.com\/en\/wp-json\/wp\/v2\/categories?post=2946"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}