{"id":2934,"date":"2021-09-06T17:45:28","date_gmt":"2021-09-06T17:45:28","guid":{"rendered":"http:\/\/kevinbk.com\/\/?p=2934"},"modified":"2023-09-28T09:54:01","modified_gmt":"2023-09-28T09:54:01","slug":"video-institucional-10-passos-para-produzir-e-passar-a-sua-mensagem","status":"publish","type":"post","link":"https:\/\/kevinbk.com\/en\/institutional-video-10-steps-to-produce-and-pass-your-message\/","title":{"rendered":"Corporate video: 10 steps to produce and get your message across"},"content":{"rendered":"
The audiovisual artifice is very important for the media, boosting the absorption of the message present in the advertisement. O institutional video<\/strong> it also acts in this sense, even if its content is not solely commercial.<\/p>\n\n\n\n The function of these videos is to speak beyond the commercial objectives of a company, differentiating themselves from an advertisement, for example.<\/p>\n\n\n\n They may even have a long-term commercial purpose, as presenting a brand to the public increases the possibilities of your products and services being consumed by this audience, but this is not the initial purpose of an institutional video.<\/p>\n\n\n\n An outsourcing company<\/strong>, for example, can carry out specific content in order to present the company's values, the mission that drives the procedures carried out in the company, and at that moment talk about its quality standard.<\/p>\n\n\n\n This is one of the specifics of an institutional video, which together with the message made available there, can talk about themes related to the company's commercial objectives, but not in an open way, as in advertising commercials.<\/p>\n\n\n\n Therefore, an institutional video can be made to talk about the internal procedures practiced, the commemoration of a special date for the public and the company, as well as the launch of a new product or service.<\/p>\n\n\n\n But if this is your company's intention, it needs to pay attention to the tone used in this work, so that it differentiates itself from a video or advertising piece.<\/p>\n\n\n\n As an enterprise aimed at construction, which will now work with the design of studio soundproofing<\/strong><\/a>. Instead of the traditional advertisement, it would be interesting for the company to present itself to its new audience, in this case an audience linked to music.<\/p>\n\n\n\n An institutional video, highlighting the company's values, as well as its care in the work carried out, can make a better impression on its new audience, rather than an advertisement announcing this new service.<\/p>\n\n\n\n As much as an institutional video shares some precepts with the production of an advertising video, it works with some particularities. These characteristics are important for a company that is committed to delivering something in this regard.<\/p>\n\n\n\n