{"id":2870,"date":"2021-07-22T18:54:44","date_gmt":"2021-07-22T18:54:44","guid":{"rendered":"http:\/\/kevinbk.com\/\/?p=2870"},"modified":"2023-09-28T09:53:53","modified_gmt":"2023-09-28T09:53:53","slug":"tiktok-para-empresas-10-dicas-valiosas-para-se-destacar-na-rede-social-do-momento","status":"publish","type":"post","link":"https:\/\/kevinbk.com\/en\/tiktok-for-companies-10-valuable-tips-to-stand-out-on-the-moment-social-network\/","title":{"rendered":"TikTok for Business: 10 Valuable Tips to Stand Out on the Social Network of the Moment"},"content":{"rendered":"

It is no longer possible to ignore the role that social networks have taken on these days, especially in the professional sense. However, there are still few who manage to adapt at the necessary speed, as with the TikTok<\/strong>, which is the newest digital sensation.<\/p>\n\n\n\n

In fact, those who think that these social media are still limited to personal use and the exchange of amateur photos are very wrong. Today they are great traffic and audience generation centers, so they have an incredible commercial reach.<\/p>\n\n\n\n

Imagine a company, if it manages to be present among hundreds or thousands of people who work with music. Her result will accelerate and grow a lot, right?<\/p>\n\n\n\n

This is precisely where the power of networks like TikTok lies, capable of attracting audiences and also targeting the advertisements that a brand can make on the platform. Thus, your investment converts into a much more assertive return.<\/p>\n\n\n\n

That's why we decided to write this article, bringing here the 10 best tips that can help your business stand out in this incredible universe. The coolest thing is that TikTok is so famous today that it can help any segment.<\/p>\n\n\n\n

That is, both more niche service companies and condominium management<\/strong><\/a>, even businesses selling popular products can achieve excellent results. To do this, all you have to do is follow the right advice and get your hands dirty.<\/p>\n\n\n\n

Inside TikTok<\/h2>\n\n\n\n

Although created in 2016, it was from the first quarter of 2020 that TikTok started to become what it is today. In that period alone, it has been downloaded by over 2 billion users worldwide.<\/p>\n\n\n\n

Its great insight is to have further optimized the truth that "images say more than words". There, what prevails is the short video, generating a high power of engagement and sharing.<\/p>\n\n\n\n

What's more, creating campaigns on it is easy, just send a request and, once released, follow the steps. TikTok Ads follows the same standards as other digital platforms, such as social networks and major search engines.<\/p>\n\n\n\n

Now, if the challenge is to make a difference and stand out in an ocean of content that is created every minute, just follow the tips below.<\/p>\n\n\n\n

1. Value the contents<\/h3>\n\n\n\n

Of course, the image is worth a lot and you need to record videos all the time to be successful on today's social networks, even if you are a professional brand.<\/p>\n\n\n\n

However, that doesn't mean that you don't need to do something original and quality, which adds value to your audience. This is where content marketing comes in, which can be a way to use TikTok to teach your audience new things.<\/p>\n\n\n\n

So, a automation company<\/strong><\/a> it can entertain and educate at the same time, creating dynamic videos, with soundtracks, flash and montages that explain something of the automation universe.<\/p>\n\n\n\n

With this, your brand also strengthens itself as an authority in the area, as it shows that you and your professionals know exactly what they are doing.<\/p>\n\n\n\n

2. Believe in the "personal profile"<\/h3>\n\n\n\n

An important step for a company to campaign on TikTok is to create a profile as a Legal Entity. However, don't think that this forces you to use a plastered, totally formal or institutional language.<\/p>\n\n\n\n

On the contrary, you have to believe and trust the informal style of \u201cpersonal profiles\u201d. In fact, even the big brands know this.<\/p>\n\n\n\n

As such, they let employees and representatives show their faces on TikTok as if they were the account's own owners. Follow the same casual and laid-back style, so you'll attract a lot more people.<\/p>\n\n\n\n

3. Online vs. Offline?<\/h3>\n\n\n\n

Maybe online and offline aren't in as hot a fight as it sounds. An indication of this is the fact that big brands take advantage of mega events to promote their products or services.<\/p>\n\n\n\n

Of course, smaller companies can't spend millions on this type of vehicle, but they don't even need it to adhere to a similar strategy.<\/p>\n\n\n\n

If the business sells physical products from a niche, just promote or attend events and fairs in that niche, making an audiovisual coverage that will be broadcast on TikTok.<\/p>\n\n\n\n

Often, if the event is already scheduled and will be promoted by other corporations, you simply enjoy the entire infrastructure without paying anything for it, and take the opportunity to move your account and stand out.<\/p>\n\n\n\n

4. Partnership with influencers<\/em><\/h3>\n\n\n\n

Not everyone has the patience to grow a little bit each day. However, the solution is not to buy likes and shares, which in fact can get your account banned.<\/p>\n\n\n\n

A nice step to achieve a natural acceleration is to partner with those who have been there for the longest time, such as famous influencers, digital influencers.<\/p>\n\n\n\n

Even more niche sectors are already starting to have their influencers, such as:<\/p>\n\n\n\n