{"id":2863,"date":"2021-07-07T12:50:49","date_gmt":"2021-07-07T12:50:49","guid":{"rendered":"http:\/\/kevinbk.com\/\/?p=2863"},"modified":"2021-07-07T12:50:58","modified_gmt":"2021-07-07T12:50:58","slug":"5-dicas-para-fazer-o-posicionamento-da-sua-marca-nas-redes-sociais","status":"publish","type":"post","link":"https:\/\/kevinbk.com\/en\/5-tips-for-positioning-your-brand-on-social-networks\/","title":{"rendered":"5 tips for positioning your brand on social media"},"content":{"rendered":"

Positioning <\/strong>Branding is a very high topic among people who invest in digital marketing, mainly through social networks.<\/p>\n\n\n\n

But even given its relevance, few people really know what this topic is about. However, the truth is that it is important for any business, needing to be consistent and consistent with the company's values.<\/p>\n\n\n\n

It is essential that it is aligned with the main elements of the brand's website, such as its typography, colors, graphic elements, tone of voice, among others.<\/p>\n\n\n\n

This is how positioning becomes a central element of a company's success and sustainability. It directly relates to Branding, reinforces corporate identity and increases business visibility<\/a>.<\/p>\n\n\n\n

It's also a way to improve customer awareness and make the business more viable and grow quickly. In an increasingly competitive market, being well positioned on digital channels, such as social media, is a necessity for everyone.<\/p>\n\n\n\n

With that in mind, in this article, we will explain what brand positioning is, steps to study it, give tips to improve it on social media and talk a little about its benefits.<\/p>\n\n\n\n

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What is brand positioning?<\/h2>\n\n\n\n

There are several definitions for brand positioning, but the one that best fits your reality is that it is a definition of business image.<\/p>\n\n\n\n

In other words, it is how companies want to be seen and recognized by customers. In other words, it is not about how the organization is seen by people, but how it wants to be seen.<\/p>\n\n\n\n

It's also not about what a company, for example, building automation<\/strong><\/a> is, or the way it is recognized, but rather the way it wants to be recognized.<\/p>\n\n\n\n

To define the best brand positioning strategy, it is necessary to know who your product or service is aimed at. That means knowing who the persona is and, of course, what pain your solution solves.<\/p>\n\n\n\n

Solving a problem and providing pleasure are the two motivations that mobilize consumers. So, know what pain your product or service solves and the pleasure it causes.<\/p>\n\n\n\n

Also, define brand values that justify the customer's preference for you over the competitor. Some characteristics that can cause this reaction are:<\/p>\n\n\n\n