{"id":2863,"date":"2021-07-07T12:50:49","date_gmt":"2021-07-07T12:50:49","guid":{"rendered":"http:\/\/kevinbk.com\/\/?p=2863"},"modified":"2021-07-07T12:50:58","modified_gmt":"2021-07-07T12:50:58","slug":"5-dicas-para-fazer-o-posicionamento-da-sua-marca-nas-redes-sociais","status":"publish","type":"post","link":"https:\/\/kevinbk.com\/en\/5-tips-for-positioning-your-brand-on-social-networks\/","title":{"rendered":"5 tips for positioning your brand on social media"},"content":{"rendered":"
Positioning <\/strong>Branding is a very high topic among people who invest in digital marketing, mainly through social networks.<\/p>\n\n\n\n But even given its relevance, few people really know what this topic is about. However, the truth is that it is important for any business, needing to be consistent and consistent with the company's values.<\/p>\n\n\n\n It is essential that it is aligned with the main elements of the brand's website, such as its typography, colors, graphic elements, tone of voice, among others.<\/p>\n\n\n\n This is how positioning becomes a central element of a company's success and sustainability. It directly relates to Branding, reinforces corporate identity and increases business visibility<\/a>.<\/p>\n\n\n\n It's also a way to improve customer awareness and make the business more viable and grow quickly. In an increasingly competitive market, being well positioned on digital channels, such as social media, is a necessity for everyone.<\/p>\n\n\n\n With that in mind, in this article, we will explain what brand positioning is, steps to study it, give tips to improve it on social media and talk a little about its benefits.<\/p>\n\n\n\n