{"id":2857,"date":"2021-06-30T00:14:24","date_gmt":"2021-06-30T00:14:24","guid":{"rendered":"http:\/\/kevinbk.com\/\/?p=2857"},"modified":"2023-04-12T11:12:04","modified_gmt":"2023-04-12T11:12:04","slug":"inbound-marketing-saiba-os-passos-essenciais-para-atrair-novos-clientes","status":"publish","type":"post","link":"https:\/\/kevinbk.com\/en\/inbound-marketing-know-the-essential-steps-to-attract-new-customers\/","title":{"rendered":"Inbound Marketing: Learn the Essential Steps to Attract New Customers"},"content":{"rendered":"

O Inbound Marketing<\/strong> it is a strategy where the focus is on the enchantment that must be designed so that the customer reaches the company, creating a way for this relationship to be built on the basis of sampling solutions for those who need it.<\/p>\n\n\n\n

Differently from some more traditional forms of marketing, where companies start to demand that customers know them up front, Inbound works in a much more subtle way, but also highly efficient, almost always using content productions.<\/p>\n\n\n\n

This is a way for companies from the most varied sectors to reach their consumers in a natural way, having the opportunity to create a purchase cycle from the beginning.<\/p>\n\n\n\n

In addition, this is a great opportunity to qualify these potential customers, making content productions, whether through social networks or email marketing, the chance to efficiently induce purchases.<\/p>\n\n\n\n

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What are the main ways to do Inbound?<\/h2>\n\n\n\n

Here are some ways to start putting Inbound Marketing into practice within your company, for example, occupational safety management<\/strong><\/a>:<\/p>\n\n\n\n

  1. Get great recognition from your company<\/li><\/ol>\n\n\n\n

    If your priority is to attract people to know your business and, in the future, be willing to make a purchase, the ideal is that you understand more about your own company, recognizing its positive and negative points with quality.<\/p>\n\n\n\n

    Only then will you have the necessary tools to produce something about you, such as a post on the social network, pointing out your solutions and the importance of your company.<\/p>\n\n\n\n

    So, to start with that thought, do extensive research and interpretation about your company's goals of, for example, industrial mixers<\/strong><\/a> and understand what is really important as a brand and can be relevant for your customers to know.<\/p>\n\n\n\n

    1. Know who you are talking to<\/li><\/ol>\n\n\n\n

      In the same way that getting to know yourself in order to evoke good communications is important, understanding who you are dealing with is the basis of the connection between company and customer.<\/p>\n\n\n\n

      You've probably already understood who your target audience is, but this time the best step is to look for your persona, which is a representation with much more detail about this ideal consumer, which can direct you in multiple directions:<\/p>\n\n\n\n