{"id":2855,"date":"2021-06-30T00:09:36","date_gmt":"2021-06-30T00:09:36","guid":{"rendered":"http:\/\/kevinbk.com\/\/?p=2855"},"modified":"2023-09-28T09:53:48","modified_gmt":"2023-09-28T09:53:48","slug":"lgpd-conheca-a-lei-de-protecao-de-dados-e-como-ela-age-no-marketing-digital","status":"publish","type":"post","link":"https:\/\/kevinbk.com\/en\/lgpd-knows-the-data-protection-law-and-how-it-acts-in-digital-marketing\/","title":{"rendered":"LGPD: Learn about the data protection law and how it works in digital marketing"},"content":{"rendered":"
THE LGPD<\/strong>, General Data Protection Law, came into force in September 2020, placing Brazil among the 120 countries with laws specifically aimed at protecting users' personal data.<\/p>\n\n\n\n
Discussions about privacy and online security are global issues, so their implementation in the country is nothing new. <\/p>\n\n\n\n
Furthermore, it is important to emphasize that the project is from 2018, comprising Law number 13.709\/2018, which regulates the processing of personal data of users in the national territory. <\/p>\n\n\n\n
It focuses on the operation of operations that involve the use of personal data, penalizing companies that do not follow its determinations.<\/p>\n\n\n\n