{"id":2841,"date":"2021-06-04T16:30:29","date_gmt":"2021-06-04T16:30:29","guid":{"rendered":"http:\/\/kevinbk.com\/\/?p=2841"},"modified":"2022-10-07T20:17:27","modified_gmt":"2022-10-07T20:17:27","slug":"jornada-do-cliente-aprenda-como-conquistar-o-seu-publico","status":"publish","type":"post","link":"https:\/\/kevinbk.com\/en\/customer-journey-learn-how-to-conquer-your-public\/","title":{"rendered":"Customer Journey: Learn How to Engage Your Audience"},"content":{"rendered":"
Many entrepreneurs still don't know, but the customer journey <\/strong>it is the entire process that he does from the moment of discovering a product or service he needs, until the moment of closing the purchase.<\/p>\n\n\n\n This interaction is essential for any organization to achieve assertive results with its sales.<\/p>\n\n\n\n Furthermore, it is important to say that this journey is not random, as there are some specific phases that make up the customer journey.<\/p>\n\n\n\n Regardless of the environment in which your company operates, as mentioned above, it is important to think of ways to identify where each consumer is in the journey.<\/p>\n\n\n\n Here, the consumer is identifying that he or she has a problem or need to solve. This moment of discovery awakens in the client the curiosity of how to solve this type of situation.<\/p>\n\n\n\n This first contact must be attractive to ensure that the consumer maintains interest in your company. The less commercial the dialogue, the more likely he is to be interested in the content.<\/p>\n\n\n\n Usually this happens when he finds your page by searching for a specific subject. In fact, the customer profile has changed a lot in recent years, and one of the main changes is this concept of relationship.<\/p>\n\n\n\n In these cases, it is important to think of ways to make better use of your resources, so when a consumer searches for, for example, you will be the name they find.<\/p>\n\n\n\n When the customer looks for something in search engines, the algorithms responsible for the platform make a deep search in their databases, identifying the most relevant websites and portals in order to present a precise list to the customer.<\/p>\n\n\n\n If your page is among the first to appear, chances are the consumer will look at the page to identify useful and relevant information to solve their problem, which will take them to the next stage of the journey.<\/p>\n\n\n\n When the consumer reaches a certain level of knowledge about the problem at hand and the need for a solution, he ends up getting even closer to your company. That's because its content was essential for him to reach this understanding.<\/p>\n\n\n\n When you can demonstrate that the customer needs a product or service to solve a certain element of their life, it becomes a business opportunity. <\/p>\n\n\n\n This is because he will already be closer to your company due to the relationship previously created between the two.<\/p>\n\n\n\n The third step of the journey is presented by considering how you can solve the problem. This is an important type of feature, particularly because of how you can interact with the customer.<\/p>\n\n\n\n Here is the time for your sales team to act, presenting your company as an adequate solution that exceeds customer expectations so that they can explore their full potential.<\/p>\n\n\n\n After all the steps, the relationship between consumer and brand ends up being very strong, which helps to reach the last step of the journey, where the customer decides to make the purchase.<\/p>\n\n\nUnderstand how the customer journey works<\/h2>\n\n\n\n
1 \u2013 Learning and discovery<\/h3>\n\n\n\n
2 \u2013 Problem recognition<\/h3>\n\n\n\n
3 \u2013 Consideration of the solution<\/h3>\n\n\n\n
4 \u2013 Purchase decision<\/h3>\n\n\n\n