{"id":16165,"date":"2023-08-24T19:41:51","date_gmt":"2023-08-24T19:41:51","guid":{"rendered":"https:\/\/kevinbk.com\/?p=16165"},"modified":"2023-08-24T19:55:04","modified_gmt":"2023-08-24T19:55:04","slug":"comportamento-do-consumidor-busca-de-ofertas","status":"publish","type":"post","link":"https:\/\/kevinbk.com\/en\/consumer-behavior-in-search-for-offers\/","title":{"rendered":"Changes in consumer behavior in search of offers"},"content":{"rendered":"
Fractionation of purchases is an alternative to reduce costs with monthly purchases<\/p>\n\n\n\n
The high inflation in 2022 and the covid-19 pandemic were crucial for a change in Brazilians' consumption habits. With more unstable prices, adopting new strategies and resorting to the security of buying online with discounts has set the tone for new ways of consuming products in the country. <\/p>\n\n\n\n
In addition to looking for deals, consumers are adopting digital solutions such as apps to get discounts in stores. <\/p>\n\n\n\n
We noticed several trends and surveys and we will show the main changes in the behavior of the Brazilian consumer. Check out the main changes below.<\/p>\n\n\n\n
Grocery purchases take a good chunk of our monthly budget and with high inflation over the last year, consumers have been forced to change their shopping routine. Instead of a more complete monthly purchase, many consumers have adopted a weekly or almost daily shopping routine to take advantage of promotions throughout the month. <\/p>\n\n\n\n
As with the hyperinflation period of the 1980s, today's consumers are adopting a similar strategy. No monthly purchases, going to the market after receiving the salary is just to buy the most essential items and in small quantities. <\/p>\n\n\n\n
From that initial purchase, consumers make weekly visits to supermarkets to take advantage of the day's promotions. This was the way found to reduce the weight of food prices in recent times in the budget. Weekly purchases allow the consumer to take advantage of offers and keep the pantry with the essentials for food, hygiene and house cleaning. <\/p>\n\n\n\n
According to Kantar consulting data, 24% of consumers admit to changing their favorite brands for other cheaper brands. In other words, in addition to taking advantage of promotions, consumers are making room to try new brands to save on purchases. Knowing more brands opens up a wider range of alternatives to buy everything you need and spend less. <\/p>\n\n\n\n