{"id":1425,"date":"2019-12-30T19:00:33","date_gmt":"2019-12-30T19:00:33","guid":{"rendered":"http:\/\/kevinbk.com\/\/?p=1425"},"modified":"2020-11-28T11:40:35","modified_gmt":"2020-11-28T11:40:35","slug":"guia-de-seo-para-videos-e-canal-do-youtube","status":"publish","type":"post","link":"https:\/\/kevinbk.com\/en\/seo-guide-to-youtube-videos-and-channel\/","title":{"rendered":"SEO Guide for YouTube Videos and Channels"},"content":{"rendered":"

Many people think that growing up on youtube consists only of making videos and optimizing them for good visibility on the platform. What few know is that there is SEO for videos that can boost both your YouTube channel and articles on your site. <\/p>\n\n\n\n

In this article we will see the importance of making a good disclosure and SEO of your youtube channels, we will also see the importance of having a channel, even if your focus is a website or blog. Let's see how websites and videos fit perfectly in creating good SEO. <\/p>\n\n\n\n\n\n\n\n\n\n\n \n<\/pre>\n\n\n\n

Glossary of article terms <\/h2>\n\n\n\n

During the article we will mention some expressions that are unknown to some new readers. So I will briefly talk a little about these expressions in order to cure your curiosity and not to confuse the article. <\/p>\n\n\n\n

SEO or Search Engine Optimization<\/strong> \u2013 Consists of a variety of techniques that aim to make your site more user-friendly and visible on search engines like Google, Yahoo and Bing<\/strong>.<\/p>\n\n\n\n

Backlinks<\/strong> \u2013 These are links from other relevant websites that point to your video or website. When it comes to youtube, any video embedded in any website can be considered a kind of link or backlink. <\/p>\n\n\n\n

Keyword<\/strong> \u2013 These are short or long words and expressions that identify the standard purpose of the video. These are the terms that will be searched in the youtube or google search bar by the people you want to reach. <\/p>\n\n\n\n

Authority Sites<\/strong> \u2013 These are famous sites that receive a lot of visits, that have relevant content and the same niche as yours. Usually these sites have a high SEO score on some metric like DR or DA<\/a>. <\/p>\n\n\n\n

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Boosting your website's SEO with videos<\/h2>\n\n\n\n

The ideal of all sites and blogs is that they also have a youtube channel or vice versa. So you can have two sources of income and improve the standard SEO of your articles and youtube channel at the same time. <\/p>\n\n\n\n

As a busy 3-site writer, I don't have time to edit full youtube videos, so I use tools like InVideo<\/a> to create sort of automatic videos based on the texts in my articles. Of course, quality is important if you want to grow on youtube. <\/p>\n\n\n\n

If you still don't want to have a youtube channel, always remember to at least add someone else's video to every article on your site. A video makes a lot of difference in the SEO of your page and even allows you to be found in google search for videos.<\/p>\n\n\n\n

Usually your article is on the first page, but ends up being overshadowed by videos or articles with videos that appear prominently on Google search. That's why it's important to always put videos on your article page, sometimes several videos can improve your reach and CTR. <\/p>\n\n\n\n

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The importance of having your videos on websites<\/h2>\n\n\n\n

The best way to increase the reach of your videos is by adding them to websites, directories, youtube imitations and other sites that allow you to send links from youtube.com or embedded videos (embed<\/strong><\/em>). <\/p>\n\n\n\n

Video SEO works in the same way as backlinks<\/strong><\/em> that indicate your site. The greater the authority of the site where your video is available, the better it will improve its visibility on both Google and YouTube. <\/p>\n\n\n\n

The difference is that you do not need the site to link to your video, having an iframe or video embedded in different formats already gives authority to your video and youtube channel. So it is good to look for ways to upload your videos to some sites. <\/p>\n\n\n\n

Even if the site does not pass any authority, the chance of someone accessing your video through this exposure may be possible, thus generating an increase in reach. The more people who access your video, the more your channel\u2019s reach increases. <\/p>\n\n\n\n

Nowadays the google robot is very intelligent and observes practically everything about you, your website, your channel and your brand. Even citing your channel name on internet sites can end up helping with your exposure and ranking. <\/p>\n\n\n\n

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Adding your videos on authority sites<\/h2>\n\n\n\n

Look for partnerships, find sites that write articles with the same subject as your videos, offer the idea of \u200b\u200bthem publishing your video next to the article, talking about the SEO benefits for both. <\/p>\n\n\n\n

In the middle of 2020 it is incredible that people still write articles without sharing a video, they have no idea how a video is very important within an article. Look for these people and tell them about it. <\/p>\n\n\n\n

You should look for directories that allow the posting of videos, there are some directories of places and ads that when you register you generate a page on more than 200 sites at once. Among them we have: <\/p>\n\n\n\n